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The Hoyt’s 5th Annual Arts on the Riverwalk festival will be held on Saturday, September 8, 2018 from 12-9 pm.  Arts on the Riverwalk is a day-long event featuring an artists’ market, stage and street performance, art and film competitions, children’s activities and much, much more in and around Riverwalk Park.  While our goal is to simply to cover expenses, any and all proceeds have and will support the growth of the Public Art Program in downtown New Castle, including a new mural you will see popping up on the New Castle YMCA this summer.

Since taking root alongside the Fireworks Festival in 2014, Arts on the Riverwalk has continued to grow as an independent event, attracting an estimated 7500 people last year.  Many of these folks were couples with expendable income, families with young children and former New Castle area residents who were attracted to the event by our presence at other arts festivals earlier that summer. We also pumped up our Facebook campaigns (1650+ likes), partnered with area agencies to market events and activities, and advertised outside of Lawrence County.

I’d like to invite you to join us in building new audiences for New Castle by becoming an Arts on the Riverwalk sponsor.  Your sponsorship will not only support an amazing event, but the Hoyt’s greater mission to “expand and enrich the life of the community through participation in the arts”.   We will provide your company with ample exposure in and outside of Lawrence County through many avenues of marketing and publicity, including a new pre-event Color Run on July 17.

Color Runs have been referred to as “the happiest 5Ks on the planet”. It’s not so much a race as a fun run which douses participants in colored powder as they pass check points. It will end with a block party in Riverwalk Park, featuring a concert and food.  Each runner will receive a white t-shirt to bring back to the festival in September to tie dye for free!  Those t-shirts offer yet another opportunity to recognize your company.  Other highlights include Carnegie Museum of Natural History’s newest robotic dinosaur puppet, Anzu; and the 2nd Annual Short Film & Video Festival co-hosted by Slippery Rock University at the Warner Theater.

If you’re ready to make a commitment, please feel free to contact me at director@hoytartcenter.org or 724.652.2882 ext 111.

Become a Sponsor


Sponsorship Levels

$5000+
Complimentary 10x10 booth space (tent & tables provided)
Naming rights: Title sponsor.  
First tier logo placement in all Printed Materials

  • Direct Mail:
    • Postcard: Distribution 15,000
    • Event Program: Distribution 5000
  • Event Ads: New Castle News, Views & Voices, Metro Monthly & More
  • Color Run t-shirts

Primary on-line and on-site presence

  • Logo placement: Festival Banners
  • Hoyt website with links back to sponsor page
  • Facebook: Guaranteed four posts per month with sponsor-provided graphic. (1600+ likes)
  • Banner at Festival
  • Event announcements

 

$2500-$4999
Complimentary 10x10 booth space (tent & tables provided)
Naming rights: (choose one) Main Stage or Fireworks
Second Tier placement in all Printed Materials

  • Direct Mail:
    • Postcard: Distribution 15,000
    • Event Program: Distribution 5000
  • Event Ads: New Castle News, Views & Voices, Metro Monthly & More
  • Color Run t-shirts

Secondary on-line and on-site presence

  • Logo placement: Festival Banners
  • Hoyt website with links back to sponsor page
  • Facebook: Guaranteed three posts per month with sponsor-provided graphic. (1600+ likes)
  • Banner at Festival
  • Event announcements

 

$1000-$2499
Complimentary 10x10 booth space (tent & tables provided)
Naming rights: (choose one) Confluence Stage, People's Choice Competition, Short Film/Video Competition, Zambelli Park Stage, Local Art Competition, Make & Take Tent
Third tier placement on all Printed Materials

  • Direct Mail:
    • Postcard: Distribution 15,000
    • Event Program: Distribution 5000
  • Event Ads: New Castle News, Views & Voices, Metro Monthly & More
  • Color Run t-shirts

Tertiary on-line and on-site presence

  • Logo placement: Festival Banners
  • Hoyt website with links back to sponsor page
  • Facebook: Guaranteed two posts per month with sponsor-provided graphic. (1600+ likes)
  • Banner at Festival
  • Event announcements

 

$500-$999
Listing on the following Printed Materials:

  • Direct Mail:
    • Postcard: Distribution 15,000
    • Event Program: Distribution 5000
  • Event Ads: New Castle News, Views & Voices, Metro Monthly & More

On-line and on-site presence

  • On-site event signs
  • Hoyt website with links back to sponsor page
  • Facebook: Guaranteed one post per month with sponsor-provided graphic. (1600+ likes)
  • Event announcements

 

Color Run Sponsor - $250
Thank you in Event Program
Color Run t-shirts