Graphic Design and Print Production

Graphic Design and Print Production

from 80.00

5 Thursdays: February 2 – March 2, 6:00 – 8:00 p.m. (Hoyt)

This course is a study of graphic design principles and the exploration of methods of application. Students will create from concept to finished product some or all of the following press-ready print collateral: logo design, brochure, direct mail marketing postcard, special event poster, corporate identity package. Students will become familiar with processes and best practices to execute complex and comprehensive visual design solutions. Experimentation, research, conceptual thinking, and technical process are emphasized. Students learn essential design tools and techniques for the development of print-focused media. Students will work with the Adobe Creative Suite (Illustrator, Photoshop and InDesign) to produce their design compositions. Students will become familiarized with the four-color process known as CMYK, the standards of pre-press production, how to prepare documents for press. Students will be introduced to the basics of typography: leading kerning and the current trends of serif and san-serif typefaces. Featured throughout the class will be “sidebar skills.” Sidebar skills are added “tips and tricks” to enrich the skill sets of each student. Some sidebar skills will include: vector tip (for Illustrator), raster tips (for Photoshop) and quick key commands. Quick key commands will increase each students level of productivity and enhance maneuverability with the software. The course will be taught in a mock “ad agency” environment. Prerequisites: Basic computer skills, basic knowledge of the Mac environment desirable; basic knowledge of word processing software is also helpful. Students should bring a notebook, 16 GB flash drive, and may bring their own computer if preferred. Capacity: 12. Minimum: 8. Ages 16+. Non-members: $100/Members: $80.

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